By now, you know that your brand isn’t simply just your name and logo. In truth, your brand is the total of the experiences your customers have with your company, from customer service interactions (in-person and online) to your marketing materials – it’s all your brand. But brands, like people, evolve. And because a brand evolves, many organizations rebrand. Here are a few reasons why you should consider rebranding.

1) To differentiate.

Modernizing and rebranding can help your business stand out from your competitors by showcasing what makes your company different and better. Rebranding can breathe new life into your brand and draw eyes and hearts back to your organization.

2) To outgrow a preceding reputation.

A rebrand can help consumers see you in a new light, which isn’t just for organizations struggling with a poor reputation. Organizations rebrand to communicate a whole host of things like a commitment to a new or improved culture, dedication to a cause, or nod to past experiences.

3) To capture a new audience.

Your brand should always speak to the people you’re trying to reach. If your brand has an established audience, but you need to reach new customers, a rebrand could help position you to charge toward new interactions and engagement.

4) To better reflect your values.

Today, consumers want to align themselves with brands whose values they share. Your consumers want to know your mission, vision, purpose, and values, so they form a connection with you. A rebrand can enable your organization to put your purpose front and center so your audience knows that yours is a business that aligns with their values.

Rebranding is an involved process that takes more than simply adding colors to your logo. (READ: “Questions to Ask and Things to Do Before You Start the Branding (or Rebranding) Process.”) It takes significant time, effort, and thoughtfulness to ensure a rebrand is successful. If you’re considering a rebrand but don’t know where to start; start with OnPointPlus. Let our team of dedicated professionals help you rebrand and capture the hearts and minds of your target audience.