New businesses and established organizations all have one thing in common; the need to reach and grow an audience of consumers. Finding and expanding your audience is the key to a thriving business, but it can be challenging. Here are a few tips on how to grow your audience. 

1) Know the audience.

No viral video or direct mail postcards will grow your audience if they never reach your audience. If your audience isn’t on TikTok, and ultimately won’t consume your product, it doesn’t matter how many views your Renegade dance receives. Knowing who you’re targeting and where they are is your first and most crucial step.

2) Use social media. 

According to platform reports on current users, 3.96 billion people worldwide are on social media, and that number includes 82% of the United States’ population. Audiences want to engage with companies on social media; 66% of consumers on Facebook follow businesses they like, and 65% of B2B companies report using LinkedIn paid ads to acquire new business. (HINT: The most crucial step to choosing your business’ social channels is knowing which platforms your audience is on. Read more on that HERE.)

3) Gather the data. 

You know the audience, now study them. What are your audience’s priorities? Which piece of content is receiving the most engagement? What are their buying behaviors and habits? By seeing patterns in customer behavior, you’re given insight into how the audience responds; you can identify their specific needs and wants, and pinpoint unique, personalized opportunities for communication.

4) Stick the landing (page).

Strategically using your social media posts and paid advertisements to bring people to your landing page can get an entire group of new audience members to you. Use strong calls to action (CTAs) to encourage traffic to your page and ensure your landing page content is what the audience wanted, plus a little lagniappe (pronounced lanˈyap, it’s French and means a little something extra or a gift). A digital ad may drive someone to your landing page that also features a newsletter signup or a link to your blog.

Growing your audience takes a sophisticated mix of precise actions and activities, but it doesn’t have to be a hurdle. If you’re looking to grow your audience but aren’t sure the best way to go about it, call OnPointPlus and let our team of experts help you exceed your growth goals.