The pervasiveness of social media allows businesses to engage with previously unreachable audiences. However, that same pervasiveness also means your business is constantly competing for audience attention. Don’t get lost in the social media shuffle; here are a few tips to ensure your company gets noticed on LinkedIn.

1) Define your audience and your goals. 

LinkedIn offers comprehensive targeting to reach the right audience. Focusing your attention on whom you want to engage, how you want to engage them, and what you hope to accomplish with that engagement allows you to laser focus on your audience’s wants and needs. Targeting your audience with appropriate, timely, and interesting content is key, and measuring success against your goals will help you refine your engagement. 

2) Boost your best content.

Get your content in front of your audience and potential customers using sponsored content. Linkedin’s Direct Sponsored Content allows businesses to make their content more relevant by sending personalized messages to specific audiences allowing you to test and retest a variety of content in real-time until you get it right.

3) Optimize your LinkedIn page for search.

A well-optimized page will help you gain visibility. Be sure to insert relevant keywords, provide links to your website, and share engaging content.

4) Use different types of media to increase engagement.

Images earn six times more engagement than text-only content. Give your audience something beautiful to look at by experimenting with different types of rich media content. 

5) Watch and track your analytics.

Watching how your audience engages with you will help you understand what they’re looking for, allowing you to engage with each post better. LinkedIn page analytics help you monitor and optimize your page performance.

Bonus tip: Keep refining your LinkedIn profile page.

Keeping your LinkedIn profile page current is the most impactful way to improve your engagement. Don’t let any part of your page get stale; update your profile regularly with new skills, achievements, and latest work.