Every day, roughly 37 million Americans engage with Twitter, according to statista. That’s a whole lot of potential customers for your business. But how do you stand out and make sure all those eyes land on your brand? Read on for a few tips to get your business noticed on Twitter.

1) Stay strategy-focused.

Twitter is one of the fastest moving platforms; one minute a topic is trending, and the next, you’re getting ratioed (when replies to a tweet vastly outnumber likes or retweets) for using a hashtag. It’s easy to get caught up in viral moments on the platform, but remember to have a clear and focused strategy for how you want to engage with Twitter and stick to it.

2) Chat it, chat it, chat it out loud!

Twitter (or Tweet) Chats are conversations on Twitter that incorporate a hashtag that allows anyone to follow and participate in the discussion. To create a Tweet Chat, come up with several relevant and on-brand questions to ask your followers, then engage as your followers discuss the topic. 

3) Be a human.

Twitter is a platform designed for short, catchy, timely, and relevant content. It can be easy to adopt a sanitized business voice, but many of today’s customers don’t want to engage with a faceless corporation. Keep your Twitter content personable and let your audience see your personality.

4) Share positive updates.

More than any other social media platform, Twitter can sometimes feel like you’re watching a 24-hour news network. Break up the monotony in your audience’s timeline by sharing positive news about your business. Is your intern heading back to college? Share it! Was your company able to donate a large sum to your favorite non-profit? Share it! 

5) Use custom audiences.

Custom Audiences target your existing followers and customers to create relevant re-marketing campaigns by uploading your CRM lists to reach highly-specific groups of people. Use custom audiences to engage with the people primed and ready to interact with your business.